Dealers
BMW Motorcycles of San Francisco
790 Bryant St, San Francisco, CA
BMW Motorcycles of San Francisco is a BMW-exclusive dealership at 790 Bryant Street in San Francisco's SOMA district. It operates under the SoSo Cycles group, which explains why the dealership's own web address is soso-sf.com rather than a BMW-branded domain; the current owners purchased and relocated the San Francisco BMW franchise here in 2008.
Every motorcycle that comes through service is handled by a BMW-trained technician, and the store also runs a parts, accessories, and apparel department alongside a sales team that arranges financing and demo rides. Being part of a multi-store group with sister shops gives the San Francisco location access to inventory beyond what sits on its own floor.
Common Questions
Is BMW Motorcycles of San Francisco an authorized BMW dealer?
Yes. It is described as the Bay Area's only BMW-exclusive motorcycle dealer and operates under the SoSo Cycles group.
Why does the dealership's website say soso-sf.com instead of a BMW domain?
The dealership is run by the SoSo Cycles group, which uses its own branded domain, soso-sf.com, for the San Francisco store rather than a BMW-specific address.