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BMW Motorcycles of Sturgis

2695 Lazelle St, Sturgis, SD

Authorized BMW Motorrad dealer in Sturgis, SD, offering new sales, factory-certified service, and genuine parts on Lazelle Street.

BMW Motorcycles of Sturgis serves as the authorized Motorrad hub for the Black Hills region, operating within the larger Sturgis Motorsports complex. Located on the main thoroughfare of Lazelle Street, the dealership provides riders with access to the latest BMW models including Adventure, Touring, and Heritage series bikes. It is the only year-round full-service powersports dealership in the city, making it a critical resource for both local residents and touring riders. The facility features a comprehensive service department staffed by factory-trained technicians capable of handling everything from routine maintenance to complex diagnostics. A dedicated parts and accessories department stocks genuine BMW components and riding gear, ensuring touring riders can find the specific equipment needed for long-distance travel. The shop is positioned ideally for riders embarking on iconic routes through Spearfish Canyon or the Black Hills National Forest.

Quick Facts

  • Authorized BMW Motorrad dealership.
  • Located on Lazelle Street in central Sturgis.
  • Part of the multi-brand Sturgis Motorsports facility.
  • Year-round full-service and parts department.
  • Inventory includes new and pre-owned BMW models.

Common Questions

What brands are sold here besides BMW?

The dealership also carries Yamaha, Suzuki, Arctic Cat, and Husqvarna products.

Is there a service department on-site?

Yes, it is a factory-authorized service center staffed by factory-trained technicians.

What are the dealership's operating hours?

The dealership is open Monday through Friday from 9:00 AM to 5:30 PM and Saturday from 9:00 AM to 4:30 PM.

Where is the dealership located in Sturgis?

It is located at 2695 Lazelle Street, which is a primary thoroughfare through the city.

Does the shop sell pre-owned BMW motorcycles?

Yes, they maintain an inventory of used BMW models along with other pre-owned brands.

Can I order genuine BMW parts online?

The dealership website features a parts request form for ordering specific BMW components.

Is the dealership open on Sundays?

No, the dealership is closed on Sundays.

Are there financing options for bike purchases?

Yes, the dealership provides financing options through their dedicated finance department.

Does the shop stock BMW riding gear?

Yes, the parts department carries a selection of BMW Motorrad apparel and accessories.

Is this a year-round business?

Yes, it is the only year-round full-service powersports dealership in Sturgis.

Is this your business?

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