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Bruce Rossmeyer's DAYTONA Harley-Davidson

1637 Route 1, Ormond Beach, FL

This 109,000-square-foot dealership is the centerpiece of Destination Daytona, a 115-acre motorcycle-themed entertainment and shopping complex in Ormond Beach.

Teddy Morse’s Daytona Harley-Davidson, formerly known as Bruce Rossmeyer's, is one of the largest Harley-Davidson facilities in the world. The two-story showroom houses a massive inventory of new and pre-owned motorcycles, an expansive MotorClothes department, and a museum featuring vintage and rare bikes from the late Bruce Rossmeyer's personal collection. The dealership also provides specialized rider services including on-site EagleRider rentals and H-D Riding Academy training courses. Located within the 115-acre Destination Daytona complex, the dealership is surrounded by amenities tailored to the riding community. Visitors can stay at the on-site Clarion Inn Ormond Beach and dine at local favorites like Saints & Sinners Pub, Houligan’s Sports Bar & Grill, or Colt's Pig Stand. The property also features a 35,000-square-foot Pavilion for large-scale events and a variety of specialty shops offering cycle audio, leather goods, and accessories. Situated at the intersection of I-95 and US Highway 1, this location serves as a major hub for riders exploring Central Florida. It is a frequent starting point for scenic journeys such as the Ormond Scenic Loop and Trail, making it a comprehensive destination for both local enthusiasts and travelers.

Quick Facts

  • 109,000-square-foot two-story showroom
  • Anchor of the 115-acre Destination Daytona complex
  • On-site EagleRider motorcycle rentals
  • H-D Riding Academy training courses
  • On-site museum with vintage and rare bikes
  • Includes a 35,000-square-foot event pavilion

Common Questions

What is the size of the showroom?

It is a world-famous 109,000-square-foot, two-story showroom facility.

Where is the dealership located?

The dealership is located at 1637 N US Highway 1 in Ormond Beach, Florida.

What is the Destination Daytona complex?

It is a 115-acre motorcycle-themed entertainment and shopping complex anchored by the dealership.

Can I rent a motorcycle at this location?

Yes, on-site motorcycle rentals are available through EagleRider Rentals and Tours.

Does the dealership offer rider training?

Yes, the facility hosts H-D Riding Academy courses for both new and experienced riders.

Is there a museum at the dealership?

Yes, the showroom includes a museum featuring vintage and rare motorcycles from Bruce Rossmeyer's collection.

Is there a hotel on the property?

Yes, the Clarion Inn Ormond Beach is located within the complex adjacent to the dealership.

What dining options are available on-site?

Dining options within the complex include Saints & Sinners Pub, Houligan’s Sports Bar & Grill, and Colt's Pig Stand.

Is there an event venue at the complex?

Yes, the property features a 35,000-square-foot Rock N' Roll event pavilion for concerts and special events.

What other shops are in the complex?

The complex includes specialty retailers such as J&P Cycles, Giant Recreation World, and Daytona Cycle Audio.

Does the shop sell used motorcycles?

Yes, the dealership maintains a large inventory of both new and pre-owned Harley-Davidson motorcycles.

Can I buy dealership-exclusive t-shirts here?

Yes, the store offers over one hundred unique styles of dealership-branded t-shirts and merchandise.

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