Easy Riders Of Dallas Motorcycle Shop

The shop listed here as Easy Riders Of Dallas is known today as Strokers Dallas, on Harry Hines Boulevard near downtown Dallas. It opened in 1996 under the Easyriders franchise name, and when the national Easyriders franchise program ended in the early 2000s, owner Rick Fairless rebranded the 2.5-acre property as Strokers Dallas, a name that has since become one of the more recognized custom-chopper shops in the country. The property still functions as more than a dealership: alongside sales and service for Harleys and custom builds, it houses a bar and grill and a tattoo shop on site, and Fairless has since been inducted into the Sturgis Motorcycle Museum's hall of fame. Riders should expect to find it under the Strokers Dallas name today rather than its original Easyriders branding.