Eye Candy Saloon
20158 137th Pl, Sturgis, SD
The Eye Candy Saloon is a 14,000-square-foot events center and bar situated eight miles east of Sturgis at the Shade Valley Camp Resort. It serves as a major hub for live entertainment and social gatherings during the annual motorcycle rally.
Quick Facts
- 14,000-square-foot events center
- Multiple indoor and outdoor bars
- Views of Bear Butte from elevated decks
- Free mechanical bucking bull on-site
- Features an indoor stage for live acts
- Located at Shade Valley Camp Resort
Common Questions
Where is the Eye Candy Saloon located?
It is situated 8 miles east of downtown Sturgis on Highway 34 at the Shade Valley Camp Resort.
How large is the Eye Candy Saloon facility?
The saloon is a 14,000-square-foot events center with an indoor stage and multiple bars.
What scenic views does the saloon offer?
The venue features multiple viewing decks that provide sights of Bear Butte and the surrounding Black Hills.
Is there an age requirement to visit?
Yes, all visitors to the saloon and resort must be at least 21 years old.
When is the saloon open for the 2026 rally?
The venue is scheduled to be open from August 3rd through August 17th, 2026.
Is live music available at the saloon?
Yes, the saloon hosts nightly live entertainment and concerts during the rally season.
What food options are available on-site?
The facility includes a commercial kitchen, and there is a Burger Shack located nearby on the property.
Does the saloon have a mechanical bull?
Yes, the Eye Candy Saloon features a free mechanical bucking bull for guest entertainment.
Is the live entertainment free?
Yes, live music and entertainment at the saloon are provided free of charge.
Is there a general store on the premises?
Yes, the property includes a log lodge that functions as a general store for supplies and gear.
Can visitors see the main concert stage from the saloon?
Yes, the upper and lower decks of the saloon overlook the resort's national concert stage.
Are there laundry facilities nearby?
The resort provides drop-off laundry services and shower houses in close proximity to the saloon.
Is the saloon open during the winter?
No, the Eye Candy Saloon is only open during the Sturgis Motorcycle Rally and for specific special events.
What is the official contact number for the venue?
The physical location and resort office can be reached by phone at 605-347-5556.