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Robison's Motorcycle Sales & Service

508 W International Speedway Blvd, Daytona Beach, FL

Robison's Motorcycle Sales & Service is a historic Daytona Beach shop and former Harley-Davidson dealer specializing in older V-twin service and parts.

Robison's Motorcycle Sales & Service has been a landmark in the Daytona Beach motorcycle community since opening its doors in 1962. Formerly the exclusive Harley-Davidson dealer for Volusia County for over thirty years, the shop transitioned into a specialized service and sales center that now operates as a functioning museum. Third-generation family member Jecoa Simmons currently runs the business, maintaining its reputation as a legendary anchor during Daytona Bike Week. The shop is renowned for its specialized machine shop and its focus on older Harley-Davidson V-twins, particularly Shovelhead and Evolution engines. Visitors will find a nostalgic interior preserved with original dealership fixtures and walls lined with rare racing memorabilia from the days when factory teams tuned their bikes on-site. It remains a premier destination for vintage parts and expert restoration work. Located on International Speedway Boulevard, the shop is situated in the heart of Daytona's racing district. It is a short ride from the Daytona International Speedway and other major rally landmarks, offering a authentic piece of motorcycle history for riders visiting the area.

Quick Facts

  • Established in 1962 by Joe Robison.
  • Third-generation family-operated motorcycle shop.
  • Specializes in vintage Harley-Davidson Shovelhead and Evolution service.
  • Features a full-service machine shop on the premises.
  • Historic former venue for Harley-Davidson factory racing team preparation.
  • Known as a functioning museum of Daytona racing history.

Common Questions

When was Robison's Motorcycle Sales & Service established?

The business was founded in Daytona Beach in 1962 by Joe and Angela Robison.

Is this an official Harley-Davidson dealership?

No, it was the official Harley-Davidson dealer for Volusia County from 1962 until 1993, but it now operates as an independent sales and service shop.

What types of motorcycles do they specialize in?

The shop specializes in older Harley-Davidson models, specifically Shovelhead and Evolution (Evo) engines.

Do they have an on-site machine shop?

Yes, Robison's features a complete machine shop on site for specialized engine work and restorations.

Who currently runs the shop?

The shop is managed by Jecoa Simmons, the grandson of original founders Joe and Angela Robison.

What is the significance of the shop's history in racing?

During the 1970s and 1980s, the Harley-Davidson factory racing team used the back of this shop to prepare and tune their bikes for Daytona races.

Can I find parts for newer Harley-Davidson models here?

While the shop specializes in vintage bikes, they can also source parts for newer Twin Cam models through their industry relationships.

Is the shop open during Daytona Bike Week?

Yes, Robison's is a longtime Bike Week anchor and remains a popular stop for riders during the annual event.

What historical items can be seen at the shop?

The shop interior serves as a museum with walls covered in historical racing photos, vintage motorcycle frames, and original dealership fixtures.

Where is Robison's Motorcycle Sales & Service located?

The shop is located at 508 W International Speedway Blvd in Daytona Beach, Florida.

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