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Sturgis Harley-Davidson

1040 Junction Ave, Sturgis, SD

A historic full-service dealership in the heart of Sturgis, offering new and pre-owned motorcycles, genuine parts, and apparel year-round.

Sturgis Harley-Davidson made history in early 2025 by becoming the first full-service dealership located within the Sturgis city limits. For two decades prior, the Junction Avenue location operated primarily as an apparel and accessories outpost; today, it features a complete showroom of new and pre-owned motorcycles, including rare limited-edition models like the America 250 series. While the showroom is situated near the epicenter of the world-famous Sturgis Motorcycle Rally, it remains a year-round destination for riders exploring the Black Hills. The facility provides a convenient service drop-off point for maintenance and repairs, which are performed by factory-trained technicians at its larger sister location in Rapid City. Riders visiting in August can find expanded footprints and Rally-exclusive merchandise not available elsewhere.

Quick Facts

  • First full Harley-Davidson dealership in Sturgis city limits.
  • Features the exclusive America 250 limited edition motorcycles.
  • Hub for the Founders Club honoring first-year bike buyers.
  • Provides a weekly service drop-off and pick-up program.
  • Part of the five-location Black Hills Harley-Davidson family.
  • Operates year-round as a full sales and parts facility.

Common Questions

Can I buy a new Harley-Davidson in the city of Sturgis?

Yes, as of February 2025, Sturgis Harley-Davidson became the first full-service dealership in the city limits to sell new and pre-owned bikes.

Does this location have an on-site service department?

No on-site mechanical service is performed at this specific building; however, they offer scheduled Friday drop-offs for work handled by their sister store in Rapid City.

What is the Sturgis Harley-Davidson Founders Club?

It is a commemorative program that recognizes the first 85 riders who purchased a new motorcycle from this location during its inaugural season.

Are they open year-round or only during the Rally?

The dealership is a year-round facility for sales, parts, and apparel, though they expand their downtown footprint significantly every August for the Rally.

What are the America 250 motorcycles?

They are a series of 26 limited-edition bikes custom-built with patriotic paint schemes to celebrate the 250th anniversary of the United States.

Is this dealership connected to Black Hills Harley-Davidson?

Yes, it is a member of the Black Hills Harley-Davidson family, which includes other locations in Rapid City, Deadwood, Hill City, and Wall.

Can I find Rally-exclusive merchandise here?

Yes, the shop carries genuine Sturgis Rally merchandise and offers an unmatched selection of Rally-exclusive apparel and collectibles during Rally week.

Where is the dealership located?

The showroom is located at 1040 Junction Avenue, positioning it near the heart of downtown Sturgis and the main rally activity area.

Do they offer financing for motorcycle purchases?

Yes, financing options are available for new and pre-owned inventory and can be initiated at the dealership or through their website.

What models were included in the 2025 Sturgis Edition lineup?

The lineup featured special editions of the Pan America 1250 Special and the Low Rider ST, distinguished by unique Rally paint and orange pinstriping.

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