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Sturgis Motorsports

2695 Lazelle St, Sturgis, SD

Sturgis Motorsports is the only year-round full-service powersports dealership in Sturgis, offering a wide selection of new and used motorcycles.

Sturgis Motorsports serves as a year-round hub for riders in the Black Hills, maintaining a full-service presence even outside the famous rally season. As a multi-brand dealer, they carry an extensive inventory that includes new and used motorcycles from Yamaha, BMW, Suzuki, Husqvarna, and Moto Guzzi. The facility also caters to off-road enthusiasts with a selection of Arctic Cat and Textron ATVs, UTVs, and snowmobiles. The dealership's service department is a vital resource for both local and touring riders, staffed by technicians experienced in maintaining and repairing all motorcycle makes and models. From routine oil changes and tire installations to major engine work, the shop provides professional support backed by a large inventory of OEM parts and accessories. Their location on Lazelle Street makes them a convenient stop for riders coming from Boulder Canyon or exploring the scenic routes around Deadwood and Spearfish. Beyond traditional sales and service, Sturgis Motorsports is deeply involved in the local community as a regular sponsor of the Sturgis Off Road Rally. For those following the action from afar, the dealership maintains a live camera feed that captures the flow of motorcycles entering town from Boulder Canyon, providing a real-time glimpse of the Sturgis riding scene.

Quick Facts

  • The only year-round full-service powersports dealership in Sturgis.
  • Authorized dealer for Yamaha, BMW, Suzuki, and Husqvarna motorcycles.
  • Provides professional maintenance and repairs for all makes and models.
  • Hosts a live streaming camera of Boulder Canyon rider arrivals.
  • Part of the Vern Eide Motorcars dealer network since 2022.
  • Carries a complete line of ATVs, UTVs, and snowmobiles.

Common Questions

What brands of motorcycles are available at Sturgis Motorsports?

The dealership sells new and used motorcycles from brands including Yamaha, BMW, Suzuki, Husqvarna, and Moto Guzzi.

Is the service department open year-round?

Yes, Sturgis Motorsports is the only dealership in the city of Sturgis that offers full-service powersports maintenance throughout the entire year.

Do you provide repairs for brands other than those you sell?

Yes, the service technicians at Sturgis Motorsports are equipped to perform maintenance and repairs on all motorcycle makes and models.

Can I get new tires installed at this location?

Yes, the dealership provides professional tire installation and other routine maintenance services for visiting riders.

Does the dealership sell off-road vehicles?

Yes, they carry a variety of ATVs and UTVs from manufacturers such as Arctic Cat and Textron Off-Road.

Where is the dealership located in Sturgis?

The shop is located at 2695 Lazelle Street, positioned near the entrance to the Boulder Canyon riding route.

Is the dealership part of a larger dealer group?

Yes, Sturgis Motorsports joined the Vern Eide Motorcars and Indian Motorcycle Sturgis dealer family in May 2022.

Do you sell snowmobiles?

Yes, the inventory includes snowmobiles and other seasonal equipment for winter enthusiasts.

Is there a way to watch motorcycle arrivals in Sturgis online?

The dealership hosts a live camera feed that monitors bikers arriving into Sturgis from the scenic Boulder Canyon route.

Are there genuine parts and accessories available for purchase?

Yes, the dealership maintains a large inventory of OEM parts and accessories for customization and mechanical repairs.

What are the typical operating hours for the showroom and service shop?

The dealership is open Tuesday through Friday from 9:00 AM to 6:00 PM and on Saturdays from 9:00 AM to 5:00 PM.

Is Sturgis Motorsports open on Sundays?

No, the dealership is typically closed on Sundays and Mondays.

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