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Tobacco Road Harley Davidson

1126 S Saunders St, Raleigh, NC

Tobacco Road Harley-Davidson is a 60,000-square-foot dealership in Raleigh featuring a free on-site drag racing museum and an extensive inventory of new and used motorcycles.

This landmark dealership is a destination for more than just sales, housing the Legends of Harley Drag Racing Museum on its second-floor mezzanine. The museum honors the legacy of the shop's late founder, Ray Price—a Hall of Fame drag racer—and displays six top-fuel drag bikes alongside a large collection of racing memorabilia. Visitors can explore the massive showroom or head upstairs to see the high-performance history of the sport at no charge. Beyond its museum, the facility offers a robust service department staffed by master technicians who handle everything from routine maintenance to complex engine work. The dealership also features a dedicated detailing center where riders can book professional services ranging from basic washes to advanced ceramic coatings. Its location just south of downtown Raleigh provides easy access from I-40 and US Highway 401. The property is well-equipped for the local riding community, featuring an indoor HOG room with a warming kitchen and a conference room available for meetings and events. Whether you are stopping in for Genuine Harley-Davidson parts or to learn about the history of drag racing, the shop provides a comprehensive experience rooted in North Carolina’s motorcycling heritage.

Quick Facts

  • 60,000-square-foot showroom and service facility
  • Home to the free Legends of Harley Drag Racing Museum
  • Founded by legendary racer Ray Price in 1982
  • On-site certified motorcycle detailing services
  • Located near downtown Raleigh with easy I-40 access
  • Features dedicated indoor event and meeting spaces

Common Questions

Is there a museum at Tobacco Road Harley-Davidson?

Yes, the dealership houses the Legends of Harley Drag Racing Museum on the second-floor mezzanine.

How much is admission to the museum?

Admission to the Legends of Harley Drag Racing Museum is free.

What is on display in the museum?

The museum features six top-fuel drag bikes and a mezzanine full of drag racing memorabilia from founder Ray Price.

Who founded the dealership?

The dealership was founded in 1982 by Ray Price, a world-renowned drag racing champion and member of multiple halls of fame.

Does the dealership offer motorcycle detailing?

Yes, they have a certified detailer on-site offering packages from basic washes to Stage III details and ceramic coating.

Can the facility host group events or meetings?

Yes, they have a second-floor HOG room that seats up to 75 people and a conference room with a maximum capacity of 25.

What are the operating hours during the week?

The dealership is open Tuesday through Friday from 9:00 AM to 6:00 PM and Saturday from 9:00 AM to 5:00 PM.

Is the dealership open on Sunday or Monday?

No, the dealership is closed on both Sundays and Mondays.

How large is the dealership facility?

Tobacco Road Harley-Davidson operates out of a 60,000-square-foot facility.

Does the service department perform performance upgrades?

Yes, the service department specializes in performance upgrades, including Screamin' Eagle Stage I through IV kits.

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